This week we added another text ad to our campaign, added
analytics to our site and linked our Google Ads and Google Analytics accounts. We also went over how to limit our spending
within google ads by setting daily budgets and max CPC.
One of the best
pieces of knowledge from this week was a video from Brother Poole. He walked through some of the finer details
of how spending will actually occur.
While we may set a daily budget, google translates it into a monthly
budget and may go way over or under our daily budget to compensate for the
fluctuation of number of users searching for our keywords.
Tying this back to our research into keywords, they also
showed monthly searches and then divided for daily estimations, so that strategy
works.
The site I’m working on is built using wordpress. I
initially attempted to add the code in a code block to each page last week, but
analytics didn’t pick it up. So, this
week I spent more time researching how to get it to work correctly. Before I could add the analytics code, I had
to try out several plugins that would allow me to insert code in the header or
footer, before I found a plugin that would work well on my particular site
design.
The reading and research on Quality Scores gave a good
general idea on what factors influence the score, but I think in application it
will come down to what results am I getting from my ad campaigns. If the ads are cost effective and driving
good results, I might settle for a 8 instead of a 10 that doesn’t actually
translate into sales.
I think that rather than edit the ads I have, I would create
new whenever possible to make sure I keep historical campaigns for comparison.
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