This week we have started our ad campaigns and spending money.
Since I don't plan to continue to work on the business after this course, I was trying to avoid the risk of overspending. While I did add a daily budget to google ads and a max Cost per click, when it came time to start the ad campaign there was one other option not mentioned in the course. You can pre-pay for your google ads (make a deposit to your google ads account instead of allowing google to automatically bill you). This was a big relief after hearing the horror stories of students that ended with an extremely large bill because an ad campaign was so successful.
I also added some negative keywords to avoid paying for ads that might be related to gambling or other games of chance vs. board games.
This week there was also a congressional hearing about Google steering search users and youtube users away from conservative ideas and information. While they are the number one search engine,it will be interesting to see if the public actually uses other search tools to avoid being steered, or if it will just happen naturally out of frustration.
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