This week, I kept pondering on what we learned about Google Adwords keywords for setting up ad campaigns.
A couple of items that I want to make sure I implement in my businesses:
Set up smaller ads within a campaign. Rather than just putting every word or phrase I can think of in a single ad, if I break them up, I can be more prudent in where I spend my advertising dollars. As I try new keywords, I can see a more specific success rate and deactivate ads that are not actually creating revenue (if that is my goal).
I also think that while I had originally thought I would have a single large page with lots of products on it, I can see why it is worth the effort to have a separate sub/page for each item, so that as users search for the goods or services that I have, they can be guided to exactly what they are looking for instead of getting frustrated, or abandoning the search for it because of the difficulty in navigation.
Finally, if I were to create content in a different language (spanish), I would want to separate it so that I could drive preferred language users to the appropriate site, instead of hoping they will go through the trouble of using google translate, or hoping that a site translator will do an accurate job.
No comments:
Post a Comment