Predictive Keywords in Google Ads

This week we mocked up our text ads.  There were lots of best practices shared.  Some of these best practices that resonated with me were:

Create a separate group of ads for each word type or strategy. Keeping tighter groups of ads within a campaign will help to make easier refinements to advertising later on.  As you identify the demographics that purchase your product you can focus your advertising dollars there.

Like most technology, getting the most out of ads means filling in all of the fields available.

When completing an ad, if you use http or https, you will receive an error code that doesn't pinpoint the problem.  You must use the www. prefix on your ad.

Use some basic code to insert the consumers keyword plus yours in the ad.  This one was by far my favorite.  Rather than creating a nearly unlimited number of ads for all possible word combinations. Pasta Salad Recipes, Green Salad Recipes, Fruit Salad Recipes, you can use code like {keyword: Salad Recipes} and google will insert the preceding keywords in your ad, so it broadens your audience while at the same time making the ad result look like a more precise match to the user.