Some great new concepts this week, keeping stats on prior weeks, and a few "aha" moments.
Some of the new concepts that we had regarding social networking were kind of repeats, or a variation on the theme of internet marketing that we have been doing all along. Keeping your site, titles, tags, photo naming, and social media consistent is such a big deal. If you want your entire network (not just a single site like facebook) to work for you, you can't have substantially different content in each location.
Imagine if Coca-Cola called itself by a different name (Coke, Cola, CocaCola, Pop, Soda) in each site. If you wanted to see their content in facebook you need to search Pop, while Instagram is CocaCola, and LinkedIn is "Soda". Even your biggest fans would probably give up in frustration.
It will also help the sbots and spiders that try to make sense of all the content on the internet happy; and who doesn't want happy spiders?
Statistical analysis of the changes to our google ads campaigns over time came in. While I didn't have great success in conversions (paid sales). I did manage to create a massive increase in the number of impressions and clicks. It gives me some new respect for marketing folks.
The big "AHA!" moment of the week was reading a classmates post. He described how I have typically felt about social media after a bad MLM experience. Feeling like he didn't want to exploit his personal followers/network for his business venture.
Short version is that people are following YOU, not the memes you find and repost, not the political re-tweets, the whole reason any of us signed up for social media is to connect to each other. Telling your social network about your life (starting a business is a major life event) is sooo different than selling your social network. I truly want to hear about your graduation from whatever school, and your new life as a whatever you just got trained on.
It really helped me to log in more than the couple times a year that I currently do and want to share more, but in the right way.
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