This week was all about optimizing our site and traffic
through SEO optimization, social media and analytics. A few things really stood out.
Everyone is susceptible to a scam these days. While some are easy to spot it’s somewhat
disconcerting that the rules of how to fool the internet into believing a false
claim is so readily available.
For example, site checking tools are cross referencing each
other and their paid and affiliated
sites to prove whether a site is valid or not.
On the surface it would seem that as long as a fraudster is thorough in
not just making a bogus site, but making a consistently bogus Facebook, Twitter
and Instagram account linking to the bogus site, and cross linked from the bogus
site to the social media page, there is a higher probability of being accepted
as legitimate. That paid services can
also boost the credibility of a particular site.
As we get more saturated with information that may or may
not be true, but appears as credible and cross referenced as any other page,
finding the truth can be nearly impossible.
I think a few things that can help are to look for the spirit to guide
us as to whether the content and purpose of the site is intended to uplift and
inspire and could have been created under inspiration or not.
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